Privacy policy

Privacy Policy

Last updated: December 18, 2025


This Privacy Policy describes how LacunaExpress LLC (“we,” “us,” or “our”) operates https://lacunaexpress.com (the “Site”) and how we collect, use, and disclose your personal information when you visit, use our services, or make a purchase from the Site.





Contact



If you have questions about this Privacy Policy, our privacy practices, or would like to make a request or complaint, please contact us at:


Email: lacunaexpress@gmail.com

Business Location: United States (New Jersey)





Collecting Personal Information



When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We also collect information if you contact us for customer support.


“Personal Information” means any information that identifies or can reasonably be linked to an individual.



Device Information



  • Purpose: To load the Site accurately, improve performance, and analyze usage.
  • Source: Collected automatically through cookies, log files, pixels, and similar technologies.
  • Disclosure: Shared with Shopify and analytics providers.
  • Collected Data: Browser type, IP address, time zone, cookie data, pages viewed, products viewed, search terms, and interactions with the Site.




Order Information



  • Purpose: To process payments, fulfill orders, ship products, provide confirmations, prevent fraud, and communicate with you.
  • Source: Collected directly from you.
  • Disclosure: Shared with Shopify, payment processors, and shipping carriers.
  • Collected Data: Name, billing address, shipping address, payment details, email address, and phone number.




Customer Support Information



  • Purpose: To assist you with inquiries, issues, or requests.
  • Source: Collected directly from you.
  • Disclosure: Shared only with service providers necessary to provide customer support.
  • Collected Data: Contact details and order-related information.






Minors



The Site is not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.





Sharing Personal Information



We share your personal information with trusted service providers to operate our business and fulfill orders. For example:


  • Shopify powers our online store. Learn more at https://www.shopify.com/legal/privacy
  • Payment processors handle secure transactions
  • Shipping carriers deliver your orders
  • Marketing platforms help us communicate with customers



We may also share personal information to comply with legal obligations or protect our rights.





Behavioral Advertising



We use personal information to provide relevant advertising and marketing communications.


We may use:


  • Google Analytics to understand how customers use the Site
  • Meta (Facebook & Instagram) advertising tools
  • TikTok advertising tools



You can opt out of targeted advertising through:


  • Facebook: https://www.facebook.com/settings/?tab=ads
  • Google: https://www.google.com/settings/ads
  • TikTok: https://www.tiktok.com/legal/page/global/cookie-policy



You can also opt out via the Digital Advertising Alliance:

https://optout.aboutads.info/





Email & SMS Marketing



If you opt in, we may send marketing communications via email or SMS using platforms such as Omnisend. You can unsubscribe at any time using the link provided in our messages.





Using Personal Information



We use personal information to:


  • Process and fulfill orders
  • Communicate with customers
  • Provide customer support
  • Improve and optimize the Site
  • Send marketing communications (with consent)






International Customers & GDPR



If you are located outside the United States, your personal information may be transferred to and processed in the U.S. and other countries where our service providers operate.


If you are a resident of the European Economic Area (EEA), we process personal information under the following lawful bases:


  • Your consent
  • Performance of a contract
  • Compliance with legal obligations
  • Legitimate business interests






Retention



We retain personal information for our records unless and until you request its deletion, subject to legal requirements.





Automated Decision-Making



We do not engage in fully automated decision-making that produces legal or significant effects on customers. Shopify may use limited automated systems to help prevent fraud.





Selling Personal Information (CCPA)



We do not sell personal information as defined by the California Consumer Privacy Act (CCPA).





Your Rights




California Residents (CCPA)



You have the right to:


  • Access your personal information
  • Request correction or deletion
  • Opt out of certain data uses



To exercise these rights, contact us at lacunaexpress@gmail.com.



European Residents (GDPR)



You have the right to access, correct, erase, or transfer your personal information. Contact us to make a request.





Cookies



We use cookies and similar technologies to operate and improve the Site, analyze usage, and support marketing efforts. You can manage cookie preferences through your browser settings.


Blocking cookies may impact Site functionality.





Do Not Track



We do not alter data collection practices in response to “Do Not Track” browser signals.





Changes



We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updates will be posted on this page.





Complaints



If you are not satisfied with our response to a privacy concern, you may contact your local data protection authority.